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Ann Wylie

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<strong>What's that you say?</strong> An Applewood-smoked-bacon burger by any other name would not taste as good.

When to use adverbs and adjectives

'Applewood-smoked bacon' just tastes better Turns out a Southwestern Tex-Mex salad by any other name would not taste as good....
Adjectives and adverbs / Readability
<strong>What’s in it for me?</strong> Don’t tell me about your event. Tell me what I’ll be able to do at your event. Or focus on the outcome of past events. <a href="https://www.shutterstock.com/image-photo/me-white-text-quotes-blackboard-background-2136094221" rel="noopener" target="_blank"><em>Image by Yawar Hassan</em></a>

Use WIIFM communication for news release leads

Move from event to impact to engage readers Screenwriter Nora Ephron long remembered the first day of her high school...
Channels / Persuasive writing / PR / Reader-centric writing
<strong>Let us entertain you</strong> How can you write good content that readers want to read and share? Steal from the FBI, WADOT and Norwich Union UK. <a href="https://www.shutterstock.com/image-photo/black-girl-hiding-face-behind-happy-1802608693" target="_blank" rel="noopener noreferrer"><em>Image by Prostock-studio</em></a>

How to write entertaining content marketing pieces

It’s the No. 1 type of social media people share Want to write content marketing pieces that get shared? Let...
Channels / Content marketing
<strong>Don’t let readers burn out on your message</strong> Search and destroy lifeless cliches. <a href="https://www.shutterstock.com/es/image-photo/close-one-used-matchstick-row-new-385192516" target="_blank" rel="noopener noreferrer"><em>Image by Joey Chung</em></a>

How to avoid clichés in your message

Turn hackneyed phrases into fresh, exciting metaphors Academics call clichés dead language. Don’t let readers burn out on your message...
Metaphor / Storytelling
<strong>What’s the buzz?</strong> Take a buzz saw to corporate buzzwords. <a href="https://www.shutterstock.com/image-photo/blank-black-signboard-shape-fuzzy-bubble-585898265" rel="noopener" target="_blank"><em>Image by nito</em></a>

What’s in a buzzword? Nothing.

If you’re writing about vertically integrated digital-media companies, stop typing Oh, how I miss the late, great Jargonator, the Gable...
Readability / Word length
<strong>Better than the muse</strong> Want to write great metaphors? Practice these 3 approaches for creating vivid analogies. <a href="https://www.shutterstock.com/image-photo/new-year-2023-balloons-on-white-2224942137" rel="noopener" target="_blank"><em>Image by Coco Ibet</em></a>

How to create metaphors and similes

3 ways to craft clever figures of speech When a Hollywood pitchman wants to sell a new horror film about...
Metaphor / Storytelling
<strong>Make the most of 2023 </strong>with these writing resolutions.

New Year’s Writing Resolutions

8 of my favorite tips for 2023 I’m a poor resolver. For many years, my New Year’s Resolution was “I...
Metaphor / Storytelling
<strong>Feel stuck?</strong> Maybe you just need a better writing routine. <a href="https://www.shutterstock.com/es/image-photo/paper-ball-crumpled-sheet-free-hand-158553668" target="_blank" rel="noopener"><em>Image by somchai som</em></a>

How to overcome writer’s block

Work with, not against, your brain I don’t believe in writer’s block. Never had time for it. Blank page? I’ll...
AI/Writing process / Write Better, Easier, Faster
<strong>Think inside the box</strong> Just a handful of techniques accounted for all of the ideas behind 200 top performing ads, found a team of Israeli researchers. <a href="https://www.istockphoto.com/photo/man-empty-notes-on-finger-gm652222042-123961835" rel="noopener" target="_blank"><em>Image by reklamlar</em></a>

Creative templates outperform thinking outside the box

Templates more effective than brainstorming, free association Can creativity be templated? Think inside the box Just a handful of techniques...
AI/Writing process / Storytelling / Templates / Wordplay / Write Better, Easier, Faster
<strong>Devil in the details</strong> Get Snowball’s or Tubby’s or Frisky’s name. <a href="https://www.flickr.com/photos/47000103@N05/8161295976" rel="noopener" target="_blank"><em>Image by Charlie Stinchcomb</em></a>

How to interview a person for an article

‘Get the name of the dog’ and other ways to get creative material I still remember — more than a...
Storytelling / Storytelling
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