Ann Wylie
How to find benefits, not features
Ask these questions in the interview Having trouble finding reader benefits? Maybe you need to ask different questions. Try prompting...
Avoid fake benefits of the product
No ‘Pat yourself on the back for choosing us’ “Clean your face,” demands a hotel soap wrapper. No, YOU clean...
How to turn features into benefits
Lead with the benefit, substantiate with the feature I once reviewed an article for a company’s sales force with the...
Top organizations use reader-centric approach
High performers focus on readers 71% of the time — IABC UK study Seventy-one percent of high-performing organizations focus their...
Writer centered vs. reader centered writing
Stop We-We-ing on reader It feels so good to talk about ourselves. Better than sex? Talking about ourselves activates the...
What is reader-centered writing?
Avoid Institutional Narcissism Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns...
How to craft reader-focused writing
Stop it with the ‘At XX, we …’ construction At Wylie Communications, we believe that writers should write and that...
Learn reader-centered business writing from Dale Carnegie
Take a tip from the author of How to Win Friends and Influence People I was coaching a communicator for...
Are you
ready to
make your
readers
We can’t wait to work with you!