Ann Wylie, Author at Wylie Communications

Metaphor at work

6 reasons analogy is more persuasive than literal language Metaphor is more persuasive than literal language: It's been proven in...

<strong>Share, but not alike</strong> Features are more likely to get shared than news stories, according to an analysis of three European news sites.

Choose a writing structure that’s more likely to get shared

Features go viral more often, says Reuters Institute While news stories make up the bulk of the content on three...

A way around the pyramid

Lift ideas off the page with display copy There is one great thing about the inverted pyramid lead. More bang...

Less is more

The longer your piece, the less readers will read Size does matter. The longer your story, the less of it...

<strong>Heavy reading</strong> Company CD&A sections should clearly provide readers information on how executives are compensated. Instead they require an advanced degree to decipher. <em>Image from Shutterstock</em>

CEO pay disclosures ‘like reading War and Peace’

Proxies long and mind-numbing Heavy reading Company CD&A sections should clearly provide readers information on how executives are compensated. Instead...

Why is clarity so important?

6 myths of complicated copy Why make copy clearer and more readable? Can you read me now? Complex messages are...

<strong>Can you read me now?</strong> People spend more time reading, read more completely and read more often messages that are easy to read. <em>Image from iStock.</em>

No. 1 way to increase readership

Make your message easier to read Making a publication "easy to read" is the No. 1 way to increase readership....

Use metaphor, not modifiers

'This isn't dessert, it's a diabetic coma on a plate' "The thing about food writing is that there are only...

Go beyond description

Engage your readers' senses with metaphor In A Good Man Is Hard to Find, Flannery O'Connor described a character as...

Analogy makes him great

Rob Kapilow makes Mozart meaningful through metaphor I don't know an adagio from an allegro. (Although I have been told...