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81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news...
Channels / Persuasive writing / PR / Skim, scan, read
Write about the impact

Write about the impact

Not about the event Friends! I once helped an employee...
Persuasive writing / Reader-centric writing
3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends!...
Channels / PR / Writing structure
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Write to and about your readers

Focus your messages on the WIIFM Quick! Which would you...
Persuasive writing / Reader-centric writing
<strong>Get twice as good in half the time</strong> with personal training.

Put a coach in your corner

Get ideas, inspiration and feedback When I turned 64, I...
Persuasive writing
How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of...
Channels / Paragraph length / PR / Readability / Writing structure
Take advantage of the last item on the list — and 10 more ways to write readable, engaging lists. <a href="https://www.shutterstock.com/image-photo/four-checkmarks-on-white-cubes-against-2038252220" rel="noopener noreferrer" target="_blank"><em>Image by Senorina_Irina</em></a>

How to write a bulleted list

11 tips for crafting a good list Lists are power...
Skim, scan, read
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR...
Channels / PR / Skim, scan, read
<em>Embeddable tooth implants. Batman’s tax bill. Zombie slayers.</em> Steal secrets from Silver Anvil Award winners to make your press release lead more compelling. <a href="https://www.shutterstock.com/image-photo/news-sign-glasses-background-167486321" target="_blank" rel="noopener noreferrer"><em>Image by qvist</em></a>

Compress details in your news release lead

Squeeze together juicy facts to start your story Embeddable tooth...
Channels / PR / Writing structure
Set the scene in press release leads

Set the scene in press release leads

Use the power of description Imagine the first few hours...
Channels / Description / PR / Storytelling / Writing structure
Tell a story in press release leads

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way...
Channels / PR / Storytelling / Storytelling / Writing structure
<strong>Ledes should lead</strong> However you spell it, the opening paragraph of your web content should lead readers into your piece. <a href="https://www.shutterstock.com/es/image-photo/fawn-french-bulldog-sitting-leather-leash-254078350" rel="noopener" target="_blank"><em>Image by Javier Brosch</em></a>

What lede (or lead) should you use for web content?

4 types of web leads to try — and 3 to...
Channels / Web / Writing structure
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