line down white

Persuasive-writing

Resources

Draw readers in and move them to act

See Articles
Connect
All
  • All
  • Reader-centric writing
  • Skim, scan, read
  • Writing structure
<strong>Better sorry than safe? </strong>Arousing fear can be more effective than promising rewards at moving people to act. <a href="https://www.shutterstock.com/image-photo/closeup-man-mexican-calaveras-makeup-wearing-497335528" target="_blank" rel="noopener"><em>Image by nito</em></a>

What’s the effectiveness of fear appeals?

Why accentuate the negative? Fear appeals work. ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

Are you
ready to
make your
readers

love you?

We can’t wait to work with you!

Contact