Find your focus for concise copy
Tighten your story angle with selection | |
 | To tighten your story, tighten your story angle Sharp focus: Here’s an idea: Have a point! |
 | What closet tidying taught me about editing Audition your words to go in, not out Come out of the closet: When cutting clutter from copy or closets, change your focus to what stays in. |
Summarize your idea: Write it in one sentence | |
 | Summarize your story angle on a billboard 6 words is the new black Your message here: Decades after Ernest Hemingway famously crafted a six-word story — “For sale. Baby shoes. Never worn” — this format has taken off. |
More on selection | |
 | What writers and others say “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.” — David Belasco, American playwright, best known for writing “Madame Butterfly” |