Illiteracy is rampant, and your CEO might have ADD
 | How to reach ‘readers’ with low literacy rates More than half of U.S. adults read and write poorly Read ’em and weep: On average, the U.S. adult literacy rate is basic or below basic. |
 | Information overload: Don’t drown them Cut through the competition Drowning in data: Your readers receive the equivalent of 174 newspapers a day. How can your message compete? |
 | How much time do people spend reading? Americans spend 16.5 minutes a day reading for fun Tick tock: People spend 48 minutes a day reading for work — less than 17 minutes a day reading for fun. How much time are they devoting to your message? |
 | You’re not dumbing it down; you’re lifting it up Reading ease: Even highly literate audiences benefit from easier-to-read copy. And what’s dumb about that? |
 | No. 1 way to increase readership Make your message easier to read Can you read me now? People spend more time reading, read more completely and read more often messages that are easy to read. |
 | 6 myths of complicated copy Can you read me now? Complex messages are not sophisticated, credible and authoritative, researchers find. |
 | It’s a $37 million-a-year problem at one organization Eye on the bottom line: How much does bad writing cost your organization? |