Low literacy, information overload and time spent reading
 | What’s the latest U.S. literacy rate? Just 2% of global adults read at top level Can they read you now? Half of Americans have basic or below-basic skills. |
 | Why high readability helps everyone (Yes, even your audience!) Thumbs up: Nobody wants it to be harder. |
 | Information overload causes, symptoms and solutions TMI makes us stressed out, exhausted and stupid Drowning in data: Forget kilobytes, megabytes, gigabytes and terabytes. The digital universe is expected to reach 44 zettabytes by 2020. How can your message compete? |
 | How much time do people spend reading? Americans spend 16.5 minutes a day reading for fun Tick tock: People spend 48 minutes a day reading for work — less than 17 minutes a day reading for fun. How much time are they devoting to your message? |
 | How do you define readability? Measure, monitor and manage your message’s reading ease Readability measures how easy your message is to read. That measurement is based on factors like sentence and word length. |
 | Resources on why boost readability? Websites, books and tools Get more tips and tools for making every piece you write easier to read and understand. |
 | Resources on classic readability studies Websites, books & tools Dig into classic readability research to learn how to make today’s messages more readable. |
Get more tips on importance of readability on Rev Up Readership.