Low literacy, information overload and time spent reading
 | What’s the latest U.S. literacy rate? Just 2% of global adults read at top level Can they read you now? Half of Americans have basic or below-basic skills. |
 | Information overload causes, symptoms and solutions TMI makes us stressed out, exhausted and stupid Drowning in data: Forget kilobytes, megabytes, gigabytes and terabytes. The digital universe is expected to reach 44 zettabytes by 2020. How can your message compete? |
 | How much time do people spend reading? Americans spend 16.5 minutes a day reading for fun Tick tock: People spend 48 minutes a day reading for work — less than 17 minutes a day reading for fun. How much time are they devoting to your message? |
 | How high readability helps everyone (Yes, even your audience) Thumbs up: Even highly literate people read messages faster, understand them better and enjoy them more when they’re readable, according to this Nielsen Norman Group study. |
Get more tips on importance of readability on Rev Up Readership.