How to make every message you write easier to read and understand
Why readability? | |
 | What’s the importance of readability? Illiteracy is rampant, and your CEO might have ADD But can they read it? Because readable messages reach readers, communicate better and boost the bottom line. |
Rev up readability | |
 | Reduce story length for concise writing Don’t leave readers wanting less How long is too long? Readers don’t want more information. They want the right information. |
 | When it comes to paragraph length … ‘Long grafs are a visual predictor that a story won’t work’ Write more shorter paragraphs: If your paragraphs are too long, readers will skip them. |
 | How to use statistics in persuasive writing Take the Numb Out of Numbers Make numbers count: Find the right numbers, get the numbers right and stop making readers’ eyes glaze over. |
 | How sentence length affects readability Add a word, reduce comprehension Can they find their way out? Readers get lost in long, convoluted and otherwise difficult sentences. |
 | What’s the right word length for readability? What’s the character count of your average word? Words that work: Word length is the top predictor of readability. The number of words in a sentence is No. 2. So what’s the character count of your average word? |
 | How to make messages more readable Measure, monitor and manage readability Can you read me now? Measurably increase readability scores. |
 | Write as you speak for conversational copy Conduct a sound check on your message Conversational copy increases readability. So read your copy out loud. Can you imagine yourself saying this to a colleague on the elevator? |
More on clear writing | |
 | Resources on clear and concise writing Websites, books and tools Cut it out: Get more tips and tools for making every piece you write easier to read and understand. |
Get more tips on readability on Rev Up Readership.