How to make every message you write easier to read and understand
Why readability? | |
 | What’s the importance of readability? Illiteracy is rampant, and your CEO might have ADD But can they read it? Because readable messages reach readers, communicate better and boost the bottom line. |
Rev up readability | |
 | Why you should write short content — and how to do it What difference does the length of your content make? How long is too long? Short content increases reading, understanding, conversion rates and more. Here’s how to reduce word count and write short articles. |
 | When it comes to paragraph length … ‘Long grafs are a visual predictor that a story won’t work’ Write more shorter paragraphs: If your paragraphs are too long, readers will skip them. |
 | Take the Numb Out of Numbers Make numbers count: How to write about statistics: 1) Use good statistics, interpreted correctly, from reliable sources, 2) Don’t do a data dump, 3) Choose the right frame. |
 | Why write short sentences — and how to do it Short, simple sentences boost comprehension Why write short sentences? Short, simple sentences are easier to understand than long sentences. Use these tips for to write short sentences and avoid dependent clauses. |
 | What’s the right word length for readability? What’s the character count of your average word? Words that work: Word length is the top predictor of readability. The number of words in a sentence is No. 2. So what’s the character count of your average word? |
 | How to make messages more readable Measure, monitor and manage readability Can you read me now? Measurably increase readability scores. |
 | Write as you speak for conversational copy Conduct a sound check on your message Conversational copy increases readability. So read your copy out loud. Can you imagine yourself saying this to a colleague on the elevator? |
More on clear writing | |
 | Resources on clear and concise writing Websites, books and tools Cut it out: Get more tips and tools for making every piece you write easier to read and understand. |
Get more tips on readability on Rev Up Readership.