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How to use AI to understand your audience

3 prompts reveal what readers think, feel and fear Turns out, a robot can help you relate better to humans....

AI Search Optimization: How to get cited in Chat GPT

How smart content teams win GEO (without rewriting everything) Generative Engine Optimization (GEO) is the practice of structuring and writing...

How to write a good subhead

Keep readers reading, skimmers scanning Show the parts For good subheads, break your message into chunks and label the parts....

Persuasive writing

How to use AI to understand your audience

3 prompts reveal what readers think, feel and fear Turns out, a robot can help you relate better to humans....

How to write a good subhead

Keep readers reading, skimmers scanning Show the parts For good subheads, break your message into chunks and label the parts....

Trigger Happy

USDA’s MyPlate puts its money where your mouth is One of my brilliant clients at Wellmark Blue Cross and Blue...

AI writing

How to use AI to understand your audience

3 prompts reveal what readers think, feel and fear Turns out, a robot can help you relate better to humans....

AI Search Optimization: How to get cited in Chat GPT

How smart content teams win GEO (without rewriting everything) Generative Engine Optimization (GEO) is the practice of structuring and writing...

No. 1 way to write faster

Take a break and incubate Novelist Agatha Christie thought the best time to write was while washing the dishes. Harper...

Channels

81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....

3 ways to Think Like a Reporter

Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write...

3 more writing resolutions

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...

Storytelling

Use concrete details in your press release lead

Specifics sell products, services & ideas The internet coffee pot. Word of the year. The Dust Bowl. Details like these...

Set the scene in press release leads

Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...

Readability

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...

Get your story across in 120 seconds or less

5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...

How to write a short sentence

6 ways to streamline sentences If your sentences are too long, readers won’t understand them. So how can you write...

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