Email structure, blog structure, news release structure web page structure and other content structure
How to organize content
Strathcona County masters feature-style story structure
Feature-style story structure is simple: Just stack three boxes.
How to organize email invitations
Sensus goes to the science museum
Midnight at the museum: Focus on what people will be able to do at your event, not on the event itself.
How to organize intranet articles
‘From Tina Turner to Taylor Swift’
Columbia Gas of Virginia restructured a yawner of a diversity story into a compelling feature.
How to organize magazine articles
Romance meets finance in this feature
Northern Trust shows couples how to handle special financial challenges in this marketing magazine feature.
How to organize news releases
Federal Home Loan Bank of Boston nails the feature
Home, sweet home: Mark Zelermyer turns a stodgy bank report into a friendly, fascinating feature-style story.
More on how to organize content
Websites, books & tools
Learn more about how to build the feature, or “stack of boxes” structure.
Get more tips on story structure writing tips on Rev Up Readership.