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81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....

No. 1 way to write faster

Take a break and incubate Novelist Agatha Christie thought the best time to write was while washing the dishes. Harper...

How to save 100 hours a year

Stop doing everything everywhere all at once Writing is hard because we weren’t taught how to write. Instead, we were...

Persuasive writing

81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....

Write about the impact

Not about the event Friends! I once helped an employee communicator edit an intranet article that started like this: On...

3 more writing resolutions

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...

AI writing

No. 1 way to write faster

Take a break and incubate Novelist Agatha Christie thought the best time to write was while washing the dishes. Harper...

How to save 100 hours a year

Stop doing everything everywhere all at once Writing is hard because we weren’t taught how to write. Instead, we were...

Don’t let generative AI cost you your job and reputation

How to get your facts right You’ve read the headlines: “ChatGPT Invented Everything in Lawyer’s Court Brief.” Read more

Channels

81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....

3 ways to Think Like a Reporter

Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write...

3 more writing resolutions

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...

Storytelling

Use concrete details in your press release lead

Specifics sell products, services & ideas The internet coffee pot. Word of the year. The Dust Bowl. Details like these...

Set the scene in press release leads

Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...

Readability

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...

Get your story across in 120 seconds or less

5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...

How to write a short sentence

6 ways to streamline sentences If your sentences are too long, readers won’t understand them. So how can you write...

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