Persuasive writing

USDA’s MyPlate puts its money where your mouth is One of my brilliant clients at Wellmark Blue Cross and Blue...

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....

Not about the event Friends! I once helped an employee communicator edit an intranet article that started like this: On...

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...

Focus your messages on the WIIFM Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the...

Get ideas, inspiration and feedback When I turned 64, I celebrated my birthday by lifting 205 pounds. When I turned...

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...

11 tips for crafting a good list Lists are power points in your content marketing pieces and on your webpages....

Keep headlines short, like The New York Times Hey, PR pros: Would you like to see your story in The...

Squeeze together juicy facts to start your story Embeddable tooth implants. Batman's tax bill. Zombie slayers. Like squeezing together a...

Reach more
readers with
our writing tips

Never miss a tip!

Are you
ready to
make your
readers

We can’t wait to work with you!