PR

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....

Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write...

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...

How long should your headline be? Here are three ways to write news release headlines that readers want to read...

Keep headlines short, like The New York Times Hey, PR pros: Would you like to see your story in The...

Squeeze together juicy facts to start your story Embeddable tooth implants. Batman's tax bill. Zombie slayers. Like squeezing together a...

Specifics sell products, services & ideas The internet coffee pot. Word of the year. The Dust Bowl. Details like these...

Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...

Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...

Reach more
readers with
our writing tips

Never miss a tip!

Are you
ready to
make your
readers

We can’t wait to work with you!