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81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....
Channels / Persuasive writing / PR / Skim, scan, read
3 ways to Think Like a Reporter

3 ways to Think Like a Reporter

Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write...
Channels / PR
3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...
Channels / PR / Writing structure
<strong>Search me</strong> Write copy that's optimized for humans as well as Google. <em><a href="https://www.istockphoto.com/photo/google-on-iphone-5-gm459009431-23508876" rel="noopener noreferrer" target="_blank">Image by hocus-focus</a></em>

Optimize for voice search

Ask questions, use long-tail search terms and more Hey Siri: Some 50% of searches are voice search these days, according to...
Channels / Web
<strong>35% of recipients open emails</strong> based solely on the subject line, according to Omnisend. How can you make the most of yours? <a href="https://www.shutterstock.com/image-vector/email-marketing-rules-regarding-relevant-subject-1442145386" target="_blank" rel="noopener"><em>Image by bearsky23</em></a>

3 steps to better subject lines

Keep your email out of the sp@m filter! Reach more email recipients with this three-step process for writing subject lines:...
Channels /
How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...
Channels / Paragraph length / PR / Readability / Writing structure
Win journalists and readers over with these 3 tips for writing better news release headlines. <a href="https://www.shutterstock.com/image-photo/online-news-mobile-phone-close-smartphone-1204164946" target="_blank" rel="noopener noreferrer"><em>Image by Tero Vesalainen</em></a>

3 tips for writing better PR headlines

How long should your headline be? Here are three ways to write news release headlines that readers want to read...
Channels / PR
<strong>Beyond the subject line</strong> Your subject line is only one of four elements recipients on your email lists consider before deciding whether to open or delete. Are you ignoring the other 75%? <a href="https://www.shutterstock.com/image-illustration/75-off-on-sale-gold-percent-1845747322" rel="noopener" target="_blank"><em>Image by 3D character</em></a>

Get recipients to open the email envelope

It takes 4 elements to boost open rates Call it the envelope. Before they’ll open your email, your recipient considers...
Channels /
<strong>Driven to distraction online </strong>Screen reading reduces comprehension, reading speed and more. <a href="https://www.shutterstock.com/image-photo/human-brain-gears-on-white-background-1229565490" target="_blank" rel="noopener noreferrer"><em>Image by GAS-photo</em></a>

How reading from screen vs. paper affects your brain

People find it difficult to concentrate online Most Americans spend at least 8.5 hours a day looking at a screen,...
Channels / Web
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR pros: Would you like to see your story in The...
Channels / PR / Skim, scan, read
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