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<strong>Attention to detail</strong> Creative content grabs attention, increases reading — even makes people slow down and read more carefully. Abstract, literal material does not. <a href="https://www.shutterstock.com/es/image-photo/young-lady-drawing-colorful-light-bulb-178460453" rel="noopener noreferrer" target="_blank"><em>Image by ra2 studio</em></a>

Why creative content marketing works

Make readers' brains light up After I presented a Make Your Copy More Creative workshop recently, an attendee pulled me...
Channels / Content marketing
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How to engage via social media

Pass the 70-20-10 test How can you write social media messages that are relevant, valuable and interesting to friends, fans...
Channels / Content marketing
<strong>Save time, avoid effort</strong> Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages. <a href="https://www.shutterstock.com/image-photo/businessman-dart-bulls-eye-87320695" rel="noopener noreferrer" target="_blank"><em>Image by Creativa Images</em></a>

How to engage your social media audience

Use imperative voice to focus on readers They had me at "You'll save 80 hours a year." Save time, avoid...
Channels / Content marketing
<strong>Hash it out</strong> Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not. <a href="https://www.shutterstock.com/image-photo/cropped-images-female-hands-holding-large-1958604676" rel="noopener" target="_blank"><em>Image by Yurii_Yarema</em></a>

Do hashtags #help?

When it comes to retweeting, they do, says Dan Zarrella Love them or hate them, hashtags may help you increase...
Channels / Content marketing
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How to engage audiences on social media: Share links

Links increase followers, make messages go viral Want to expand your reach and influence on Twitter? Share links. No missing...
Channels / Content marketing
<strong>Give the people what they want</strong> <em>Information I can use to live my life better</em> travels farther and faster on social media. <a href="https://www.shutterstock.com/image-photo/journey-thousand-miles-begins-single-step-125010590" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to engage an audience on social media

Give readers step-by-step how-to information “How do you find time to tweet?” my speakers’ network e-zine asked subscribers. Give the...
Channels / Content marketing
<strong>All talk, no action</strong> Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less. <a href="https://www.shutterstock.com/ko/image-photo/invisible-businessman-no-head-say-blah-171249995" rel="noopener" target="_blank"><em>Image by happystock</em></a>

How to engage with your audience on social media: Avoid small talk

Skip product promos, irrelevant twaddle Which of these Facebook posts is most likely to increase engagement? All talk, no action...
Channels / Content marketing
<strong>Four's a charm</strong> To reach mobile visitors, get the gist of your message across in the first four elements of your web page.

Get content above the fold on mobile

Put the hot stuff up top with the 1-2-3-4 test Web visitors spend 74% of their time on the first...
Channels / Web
<strong>The world at a glance</strong> The BBC’s headlines encapsulate the world’s news in an average of 34 characters each.

Steal tricks from the world’s best online headlines

BBC’s heads are short, clear, front-loaded and context-free Who writes the world’s best web heads? The world at a glance...
Channels / Web
<strong>Living color</strong> How can you get more clicks with link size, placement and color? <a href="https://www.istockphoto.com/photo/browsing-the-web-gm116248249-4926002" rel="noopener" target="_blank"><em>Image by adamkaz</em></a>

What’s the best link format?

5 ways to draw eyes, fingers Your most important links are calls to action, writes HubSpot’s Kyle James. So how...
Channels / Skim, scan, read / Web
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