Magazines dominate usage 85% of the time
You might talk on the phone while reading online, but when you read a magazine, you read a magazine.
Print is more engaging than TV, radio and the web, according to researchers at Ball State University.
Electronic media — the Internet, TV and radio — garner a greater share of the time people spend with media. But people often treat those media as background noise, researchers found. They drive and text while listening to the radio, for instance, or eat and chat while watching TV.
Magazines: the unsocial media channel
But 85 percent of the time, when people read magazines, they don’t do anything else. That places magazines on top of the list of media channels with the greatest share of primary usage. The web comes in last; people use it as their primary medium less than half the time.
Do you take advantage of all of your media options when planning your communications?
Source: Joe Mandese, ”Study Cracks Code, Finds Print May Be More Engaging Than TV, Radio, web,” Media Daily News, Jan. 27, 2006