Think Like a Reader
Write copy that moves your audience members to act
“A quick and easy way to improve your writing immediately. I was able to walk away with a simple shift in thinking that automatically changed the way I approach a piece.”
— Kyle Christopherson, Minnesota Supreme Court
Find out what others say about Think Like a Reader
In tough economic times, the communicators who thrive — and those who help their organizations thrive — are the ones who know how to write copy that sells: not just products and services, but programs, plans and positions, as well.
Let’s face it: In this environment, organizations can’t afford to communicate just to get the word out. They need communicators who know how to move the needle on the bottom line.
Sadly, most communicators were taught to report and inform, not to write copy that drives readers to action. In fact, many of the standard practices in business communication and PR writing today actually do more to put readers off than to persuade them.
But now there’s a way to master the art of writing copy that sells …
Learn to change your readers’ minds, hearts and actions
The secret to writing to persuade is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests.)
In this toolkit, you’ll learn a four-step process for making your message — and your organization — more relevant, valuable and rewarding to your audience by thinking like a reader. Specifically, you’ll learn:
- The formula readers use to determine what to read — and what to throw away
- Two rewards of reading you can tap to boost reader interest in your story
- What your readers are looking for in information — and what they’ll avoid
- The No. 1 question your readers want answered
- A simple switch in focus — it takes no more than two minutes — that can help you put yourself in your reader’s head
- A simple translation process that pushes reader benefits to the top of your message
- Two quick formulas for writing the second sentence in your very next piece
- A three-letter word that can focus your copy on the relevance to the reader
- Questions to ask your source or subject matter expert to uncover reader benefits
Get ALL the tools you need
to apply these techniques
to every piece you write.
- The Think Like a Reader cheat sheet of formulas and checklists — all the action steps of Think Like a Reader toolkit on one sheet of paper. Keep this checklist by your computer to use on every piece you write and edit. Our clients tell us that this job aide is one of the most valuable tools they use for applying new skills to their daily writing.
- The Think Like a Reader audio workshop and guide — you’ll be able to “attend” a workshop outlining the key elements of Think Like a Reader system.
- The Think Like a Reader handbook — your tool for reinforcing the four-step process you learn in the audio workshop. Plus, the handbook covers additional techniques that wouldn’t fit into the audio workshop.
- The Think Like a Reader supplement — quick tricks, tools and tips for getting inside your reader’s head and influencing your reader’s opinion. The supplement includes: seven ways to structure your message, 46 benefits that move readers to act, 13 principles and 10 tactics of persuasion, plus 81 words that sell … and one word that really sells.
Now you can receive the entire toolkit for the special introductory price of just $127.
Start thinking like a reader now
Order the Think Like a Reader toolkit today, and we’ll rush it to you immediately. There’s no reason to wait another minute to start making your copy more relevant, valuable and interesting to your readers.
Serious about developing your skills? Get Ann’s Power Pack and save!
Would you rather bring Ann in for an on-site workshop? Contact Ann today.