Help Google find you
How do I find keywords, search terms? | |
 | Long-tail keywords lift SEO results Help visitors find precisely what they want Make heads of long tails: Most people use three or more keywords in their searches. Long-tail keywords help them find what they’re looking for. |
 | How to do SEO for voice search Optimize for Alexa, Siri and other digital assistants Optimize for voice search: Half of all searches will be via voice by 2020, according to comScore. Are your web pages, posts and other pieces optimized for voice? |
Where to place keywords for SEO | |
 | Add search terms to page titles, more The right words in the right place: Put keywords in metatags, “above the fold” in pages and posts. |
 | Optimize for Google and humans Google it: Put a single keyword in your headline to increase your search engine results page ranking. |
 | Steal 4 SEO tips from the search giant’s own releases WWGD? Look to the search engine’s own releases to find out. |
Links for SEO: Inbound links, backlinks and nofollow links | |
 | How to write links for news releases Create nofollow links, anchor links How many links per page for SEO? Link early, but not often, in news releases. |
 | What writers & others say “Google follows people.” — Glen Allsopp, founder, ViperChill |
 | What writers & others say “Forget that unique, sophisticated term your marketing folks cooked up. After all, how many people would look for ‘custom designed sports footwear when ‘running shoes’ would suffice?” — Barbara Krause, vice president of corporate communications at Krause Taylor & Associates |