Reach flippers, skimmers and other nonreaders with words
How people read news online | |
 | People skim and scan text in online news Only 19% read word-by-word Skimming along: Just 19% of participants in a Harris Interactive poll read articles word-by-word. Many more skim mostly headlines or the full article. |
Use microcontent to make PR writing skimmable | |
 | Try these press release headline tips Make news heads short, active and free from hype Heads up! It’s the most important real estate on the page. It’s what journalists (and readers) see first. It gets more Google juice than other copy. Use best practices for news release headlines. |
 | What’s the best press release headline length? Don’t let your head get cut off What’s the right size? The most effective news release headlines weigh in at 40 characters or less. |
 | A list of reasons to list lists What is the purpose of a bulleted list? Here’s a list of reasons to write lists. |