Get opened with benefits, urgency —maybe even emoticons
Secrets to successful subject lines | |
 | Write email subject lines that get opened Target the recipient to boost email analytics It’s all about the reader: Want to get opened? Write about the reader’s favorite topic. |
 | How to write clever email subject lines Try wordplay, humor, creative techniques Try a little cleverness: Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey. |
 | Tips for writing email subject lines Make them clear, easy to understand Tell them what you’re going to tell them: The best subject lines are short, descriptive and compelling, say the folks at MailChimp. |
 | Create a sense of urgency in email subject lines It may be the most effective approach Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership. |
 | What’s the best email subject line length? Do shorter subject lines really get higher open rates? Measure up: What’s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less? |
More on subject line secrets | |
 | Email subject line testers & other resources Tips, tools and techniques Test your subject lines and polish your skills with these resources on writing better subject lines. |
 | What writers & others say “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” — MailChimp |