What writers & others say
“Pages with too many microcontent elements are like a busy intersection with too many road signs.”
— Amy Gahran, creator of the weblog Contentious.com
“The often overlooked subhead is really a stealthy and lethal ninja writing weapon just sitting there quietly waiting to be put to good use.”
— Gary Korisko, author and expert blogger
“For a company with 10,000 employees, the cost of a poorly written headline on an intranet home page is almost $5,000.”
— Jakob Nielsen, “the king of usability”
“Subheadings have the power to reel the reader in. While the headline may grab the user’s attention, you need to do more than that in order for the user to stay.”
“I’m often amazed at how much energy writers put into perfecting the analogy in the 32nd paragraph of their piece when those same folks toss off a headline in the 17 seconds before happy hour on a Friday evening. Most of your readers will never see the 32nd paragraph of your brilliant copy. But many more will read your display copy.”
— Ann Wylie, corporate writing coach
Are your headlines getting the word out?
“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a page.
Want to learn how to reach people who spend only two minutes — or even just 10 seconds — with your message. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
There, they’ll learn how to write headlines that put their key messages where their readers’ eyes are. They’ll discover how to deliver their ideas to people who don’t read the paragraphs. And they’ll find out how to draw even reluctant audience members into their message.