Colorful details rivet readers

Show, don’t just tell

Colorful details rivet readers

Color me fascinated Orange you glad you chose color? Your readers will be. Image by Flood G.

Why concrete details? Gain attention, understanding, credibility

Why concrete details?

Why concrete details?

Specifics make copy more understandable, memorable

The more specific, the more universal: We understand vast concepts only through specific details.


What are concrete details? Concrete vs. abstract

Types of concrete detail

Types of concrete detail

Fun facts, statistics, examples and more

Don’t build a wall of abstraction: Keep messages mesmerizing with concrete material.


Model the masters: Steal ideas from these concrete stories

Thanks for the great stories

Thanks for the great stories

Clients share concrete holiday messages

Not another turkey! Here’s to putting the Ho Ho Ho into ho-hum holiday stories.


What makes it great?

What makes it great?

New York Times spider story shows and tells

Said the spider to the fly: How can you make complex scientific, business or technical stories more interesting and easier to understand? Show as well as tell.


More on concrete copy

Quotes on concrete details

Quotes on concrete details

What writers & others say

“Good writing moves up and down the ‘abstraction ladder,’ and great writing moves way up and way down.” — Dr. Carolyn Matalene, professor of English, University of South Carolina



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