Readability

<strong>Build a better body</strong> Avoid ‘the muddle in the middle’ when you create a solid structure for the body of your feature article.

Build a better body for the feature story structure

Five ways to avoid flabby middles My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack)...

Concrete details — in one case, a toothbrush — help audience members decide what to do, far more than abstract language. <a href="https://www.istockphoto.com/photo/toothbrushes-gm1128078155-297564654" target="_blank" rel="noopener noreferrer"><em>Photo credit: mdphoto16</em></a>

Concrete writing style moves readers to act

Concrete details outperform abstract writing in studies Want to change readers’ minds? Help them see your position.

Half of U.S. adults read at basic level or below Let’s start with the bad news: More than half of...

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