Robert Cialdini shares his principles of influence
How can you move people to act?
In Influence: Science & Practice, Robert Cialdini shares these six principles of persuasion.… Read the full article
Cialdini
Take the pledge
Ask people to make a commitment
Google “take the pledge.”
You’ll get some 155 million results, many of them for marketing campaigns asking participants to pledge to:
- Recycle more
- Prevent wildfires
- Drink responsibly
- Not text while driving
- Tell LGBT youth, “It gets better”
- Make your home more energy efficient
- Challenge the media’s limiting portrayal of women and girls
- And much, much more
Why all this pledging?… Read the full article
Promises, promises
We want to act consistently with our commitments and values
Social scientist Anthony Greenwald and his colleagues asked potential voters on the eve of an election to predict whether they would vote and why.… Read the full article