Robert Cialdini shares his principles of influence
How can you move people to act?
In Influence: Science & Practice, Robert Cialdini shares these six principles of persuasion.… Read the full article
Writing workshops, communication consulting and writing services
How can you move people to act?
In Influence: Science & Practice, Robert Cialdini shares these six principles of persuasion.… Read the full article
Google “take the pledge.”
You’ll get some 155 million results, many of them for marketing campaigns asking participants to pledge to:
Why all this pledging?… Read the full article
Social scientist Anthony Greenwald and his colleagues asked potential voters on the eve of an election to predict whether they would vote and why.… Read the full article