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Which of these headlines is most likely to spur you to sign up for a webinar?
Or:
The first focuses on the webinar.… Read the full article
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension. Add another one, reduce it even further.… Read the full article
If your sentences are too long, readers won’t understand them.
So how can you write shorter sentences? Here are six ways to streamline sentences:
How can you activate a passive sentence?
First, identify passive sentences.
The active voice uses simple sentence structure:
The more information you have, the better decisions you can make, right?
Wrong.
It turns out that doctors make better diagnoses when they have less information.… Read the full article
Here’s a famous story among persuasion researchers and Malcolm Gladwell fans:
When a researcher offered shoppers 24 types of jam, many customers stopped by for a sample, but only 3% made a purchase.… Read the full article
Talk about TMI: Your readers receive the data equivalent of 174 newspapers — ads included — every single day, according to USC’s Annenberg School for Communication.… Read the full article
I had Mexican Monday with one of my favorite tech friends the other day. “Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?”… Read the full article
Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.
Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”… Read the full article
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
