Storytelling
How to come up with a brand story
‘How we make it’ and 4 other ways to find a brand narrative The other day, my husband came home...
Use employees for human-interest feature stories [Examples!]
Let people stand for your principles America’s executives spend more time crafting their company’s mission, vision and values statements than...
Check out these human-interest stories [Examples!]
Let customers, clients, kids & more make your point for you When Allstate Foundation launched a teen-driving summit to help...
What’s the impact of human-interest stories?
Show readers one person — not 1,001 Quick! Would you rather spend $10 million to save 10,000 lives from a disease...
How to write a case study [example]
Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template" offers a good structure for corporate storytellers to follow: What’s...
8 good writing tips for corporate communicators
How to tell better stories, write to persuade and more … Want to write better, easier and faster? Get clicked,...
Writing tips and tricks to try now
Get opened, get read — and get home early — with these techniques Want to boost your open rates? Get...
8 content writing tips and tricks to try now
Write better news releases, webpages and more … Want to write more readable messages? Increase engagement on your webpages? Otherwise...
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