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Human interest

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<strong>Bring your mission, vision and values to life</strong> Let employees illustrate your core competencies. <a href="https://www.shutterstock.com/image-photo/astronaut-helmet-isolated-on-white-background-340429301" target="_blank" rel="noopener"><em>Image by NikoNomad</em></a>

Use employees for human-interest feature stories [Examples!]

Let people stand for your principles America’s executives spend more time crafting their company’s mission, vision and values statements than...
<strong>Find a poster person</strong> Steal a tip from these Silver Anvil winners and use a person to make your point. <a href="https://www.shutterstock.com/image-photo/closeup-portrait-handsome-laughing-successful-young-174290246" rel="noopener" target="_blank"><em>Image by pathdoc</em></a>

Check out these human-interest stories [Examples!]

Let customers, clients, kids & more make your point for you When Allstate Foundation launched a teen-driving summit to help...
People in one study gave more than twice as much to a single child than to 11 million starving children in Ethiopia.

What’s the impact of human-interest stories?

Show readers one person — not 1,001 Quick! Would you rather spend $10 million to save 10,000 lives from a disease...

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