Reader-centric writing
Top organizations use reader-centric approach
High performers focus on readers 71% of the time — IABC UK study Seventy-one percent of high-performing organizations focus their...
Writer centered vs. reader centered writing
Stop We-We-ing on reader It feels so good to talk about ourselves. Better than sex? Talking about ourselves activates the...
What is reader-centered writing?
Avoid Institutional Narcissism Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns...
How to craft reader-focused writing
Stop it with the ‘At XX, we …’ construction At Wylie Communications, we believe that writers should write and that...
Learn reader-centered business writing from Dale Carnegie
Take a tip from the author of How to Win Friends and Influence People I was coaching a communicator for...
Use WIIFM marketing to persuade
Focus on what the reader wants If you wanted to keep teens from smoking weed, what message might you communicate?...
How to develop fear appeals in persuasion
Avoid losing readers with these 4 steps Fear appeals persuade. But they can also paralyze. Arousing fear can backfire if...
What’s the effectiveness of fear appeals?
Why accentuate the negative? Fear appeals work. Better sorry than safe? Arousing fear can be more effective than promising rewards...
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