Persuasive writing
Top organizations use reader-centric approach
High performers focus on readers 71% of the time — IABC UK study Seventy-one percent of high-performing organizations focus their...
Writer centered vs. reader centered writing
Stop We-We-ing on reader It feels so good to talk about ourselves. Better than sex? Talking about ourselves activates the...
What is reader-centered writing?
Avoid Institutional Narcissism Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns...
How to craft reader-focused writing
Stop it with the ‘At XX, we …’ construction At Wylie Communications, we believe that writers should write and that...
Learn reader-centered business writing from Dale Carnegie
Take a tip from the author of How to Win Friends and Influence People I was coaching a communicator for...
Use WIIFM marketing to persuade
Focus on what the reader wants If you wanted to keep teens from smoking weed, what message might you communicate?...
How to write a case study [example]
Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template" offers a good structure for corporate storytellers to follow: What’s...
How to develop fear appeals in persuasion
Avoid losing readers with these 4 steps Fear appeals persuade. But they can also paralyze. Arousing fear can backfire if...
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