Perceptive campaign plays with paradox
When Perceptive Software needed to fill 130 positions — more than one-third of its existing workforce — in just three months, a contradiction in terms was just what the company needed.… Read the full article
Writing workshops, communication consulting and writing services
When Perceptive Software needed to fill 130 positions — more than one-third of its existing workforce — in just three months, a contradiction in terms was just what the company needed.… Read the full article
HITS HAPPEN, blares a car insurance company promoting its “accident forgiveness insurance.”
Change a letter, change a word.
How can you add, subtract, move or change letters or syllables to make your copy more creative via wordplay?… Read the full article
Call it Curbside Haiku.
When the New York City Department of Transportation needed new street safety signs, the DOT posted 144 signs with Japanese haiku, the three-line poem with a syllable count of 17.… Read the full article
One of the most creative examples of wordplay I’ve ever seen came straight from some good dictionary research.… Read the full article
First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also have PHOBAR: PHOtoshopped Beyond All Recognition.… Read the full article
Tracy Ousdahl and Paul Pinney have traveled the globe. But sometimes, instead of venturing out to a cool destination, they use their time off to visit their families.… Read the full article
Charles Dickens famously used balance to introduce A Tale of Two Cities:
To create balance, you might steal a tip from Dickens and:
Remember Barack Obama’s speeches? Those lyrical lines like:
A hand shoots up in my Make Your Copy More Creative workshop.
“But,” the communicator says, “don’t you risk confusing people with wordplay?”… Read the full article
Some people are natural-born phrase twisters.… Read the full article