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Storytelling

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<strong>Transport me</strong> When they get lost in a great story, readers are more likely to sync their attitudes with the story’s content. <a href="https://www.shutterstock.com/image-photo/book-worm-121082209" rel="noopener" target="_blank"><em>Image by Everett Collection</em></a>

Why storytelling matters to communicators

‘Transporting’ stories change readers’ minds Have you ever been lost in a story? Transport me When they get lost in...
Storytelling / Storytelling
motivation-among-the-element-of-storytelling

Motivation an element of storytelling

Find your character’s ‘I wish’ song “Funny Girl” starts with Barbara Streisand wishing to be a star. Make a wish...
Storytelling / Storytelling
<strong>Tell me a story</strong> How can you make the most of your best business stories? <em>Image from iStock</em>

A bear’s tale: Storytelling structure in action

3 steps to a great story Facts tell, stories sell. Tell me a story How can you make the most...
Storytelling / Storytelling
they-laughed-when-I-sat-down-at-the-piano

‘They laughed when I sat down at the piano …’

Adapt proven benefits headlines Here's one secret of successful marketing copywriters: They steal. Play on Steal headlines from these winners....
Persuasive writing / Reader-centric writing / Skim, scan, read / Storytelling / Storytelling
<strong>Center piece</strong> To engage readers, start your story in the middle of the action. <em>Image from Shutterstock</em>

Begin in the middle for good story structure

Start your story in medias res You remember learning about in medias res (classical Latin for "into the middle things")...
Storytelling / Storytelling
all’s-well-that-ends-in-storytelling-structure

All’s well that ends in storytelling structure

Punch out your punch line The punch line of a story is like the punch line of a joke —...
Storytelling / Storytelling
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