Storytelling
Give numbers context
How can you help people see 6,000? When 6,000 power poles went down in New Orleans during a series of...
‘They laughed when I sat down at the piano …’
Adapt proven benefits headlines Here's one secret of successful marketing copywriters: They steal. Play on Steal headlines from these winners....
Vital statistics
Add color and credibility to your copy with numbers Which personal finance story would draw you in? One that starts:...
Make a scene
Description adds color to even the most drab story Google: It may be the next best thing to being there....
Metaphor at work
6 reasons analogy is more persuasive than literal language Metaphor is more persuasive than literal language: It's been proven in...
Up close and personal
Metaphor creates intimacy, builds understanding People who read metaphors are more likely to understand what someone else is thinking. Close...
‘Save a guitar on car insurance’
Make messages vivid with metaphor Analogy makes your benefits more tantalizing by making them more tangible. So use metaphor and...
‘The wind made the reeds gossip’
Kindle your creativity All these years later, I'm still grateful for the Kindle app on my iPad. Bring to light...
Are you
ready to
make your
readers
We can’t wait to work with you!