PR
Get your story across in 120 seconds or less
5 steps to telling your story fast Journalists spend, on average, less than a minute reading news releases, according to...
Modifiers are ‘the great deceivers’
'The illusion of meaning without its substance' Modifiers are "the great deceivers," according to The Associated Press Guide to Good...
Use WIIFM communication for news release leads
Move from event to impact to engage readers Screenwriter Nora Ephron long remembered the first day of her high school...
Use a conversational writing style in press releases
Run the ‘Hey, did you hear?’ test Having trouble nailing that “business casual” tone you’re aiming for? Try reading your...
Importance of writing in public relations?
Journalists and bloggers need help Call her a preditor. Journalists have more to do, fewer resources...
Try second person for press release leads [Examples!]
Lead with you in media relations pieces It's counterintuitive, but true: The product is never the topic. The program is...
Six press release leads to avoid
How many of these have found their way into your releases? Are you still using the fact pack — cramming...
How to structure a press release
Toyota takes on feature releases When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they...
Press release boilerplate best practices
Boil your company down with boilerplates Boilerplates: Can’t live with ’em, can’t get a decent one through approvals. ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};
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