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Modifiers are ‘the great deceivers’
'The illusion of meaning without its substance' Modifiers are "the great deceivers," according to The Associated Press Guide to Good...
Why cut the marketing fluff from your web page?
Hype reduces reading, sharing — even sales When "king of usability" Jakob Neilsen cut the fluff from a web page...
Use WIIFM communication for news release leads
Move from event to impact to engage readers Screenwriter Nora Ephron long remembered the first day of her high school...
How to write entertaining content marketing pieces
It’s the No. 1 type of social media people share Want to write content marketing pieces that get shared? [caption...
How to write clever email subject lines
Try wordplay, humor, creative techniques Among the most popular subject lines for my e-zine Wylie’s Writing Tips: ...
How to write email subject lines that get opened
Target the recipient to boost email analytics Useful information is among the top three reasons people share information via email...
How to write an email preview pane
Give readers a peek at your contents Eight out of 10 businesspeople and more than half of consumers use preview...
Use a conversational writing style in press releases
Run the ‘Hey, did you hear?’ test Having trouble nailing that “business casual” tone you’re aiming for? Try reading your...
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