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Content marketing

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<strong>Let us entertain you</strong> How can you write good content that readers want to read and share? Steal from the FBI, WADOT and Norwich Union UK. <a href="https://www.shutterstock.com/image-photo/black-girl-hiding-face-behind-happy-1802608693" target="_blank" rel="noopener noreferrer"><em>Image by Prostock-studio</em></a>

How to write entertaining content marketing pieces

It’s the No. 1 type of social media people share Want to write content marketing pieces that get shared? Let...
Channels / Content marketing
<strong>Step by step</strong> Rethink your story with the feature-style story format. <a href="https://www.shutterstock.com/es/image-photo/hand-establishes-wooden-cube-isolated-on-94902802" rel="noopener" target="_blank"><em>Image by Galushko Sergei</em></a>

How to structure a blog post

WCB-Alberta takes on opioid addiction I love it when my clients send me their rewrites after I present a writing...
Channels / Content marketing / Persuasive writing / Writing structure
Keep the reader engaged from the lead to the final kicker. <a href="https://www.shutterstock.com/image-photo/word-cube-building-blocks-text-design-1913116204" rel="noopener" target="_blank"><em>Image by Pramoon Design</em></a>

What’s the best blog post structure?

Credit Union explains EQ in a feature “Always grab the reader by the throat in the first paragraph,” said Time...
Channels / Content marketing / Persuasive writing / Writing structure
<strong>Tweet this!</strong> What’s the most effective length of a tweet that twitter users will retweet? The best character limit for a hashtag? <a href="https://www.shutterstock.com/image-photo/kiev-ukraine-january-16-2015-hand-253197052" rel="noopener" target="_blank"><em>Image by rvlsoft</em></a>

What’s the best tweet length?

Plus: What’s the best hashtag length, word length and reading grade level for Twitter? Sure, Twitter has a 280-character limit....
Channels / Content marketing
<strong>What’s the problem?</strong> Use this story template to make your next case study, testimonial or narrative more dramatic and powerful. <a href="https://www.shutterstock.com/image-photo/investor-lawyer-executive-speed-urgency-delay-1050029477" rel="noopener" target="_blank"><em>Image from Roman Samborskyi</em></a>

How to write a case study [example]

Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template" offers a good structure for corporate storytellers to follow: What’s...
Channels / Content marketing / Persuasive writing / Storytelling / Storytelling / Templates / Writing structure
<strong>Put on a happy face</strong> How can you write blog content that gets readers to read your posts? Make messages positive and emotional.

How to write positive, emotional content marketing pieces

Use the Awwwww Factor to make blog posts go viral Have you seen the piece about the orphan baby kangaroo...
Channels / Content marketing
<strong>Easy as 1-2-3</strong> Here’s how to write a how-to story — aka a tipsheet or service story. <a href="https://www.istockphoto.com/photo/make-the-first-step-gm504908890-83414357" rel="noopener" target="_blank"><em>Image by IvelinRadkov</em></a>

Try this how-to story template

Tips for writing a tipsheet Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure....
Channels / Content marketing / Persuasive writing / Templates / Writing structure
<strong>Top tips</strong> How-to stories — aka tipsheets and service stories — move people to act.

Why write how-to stories?

Tipsheets get read, shared, used and acted upon What makes people share information? Top tips How-to stories — aka tipsheets...
Channels / Content marketing / Persuasive writing / Writing structure
<strong>Attention to detail</strong> Creative content grabs attention, increases reading — even makes people slow down and read more carefully. Abstract, literal material does not. <a href="https://www.shutterstock.com/es/image-photo/young-lady-drawing-colorful-light-bulb-178460453" rel="noopener noreferrer" target="_blank"><em>Image by ra2 studio</em></a>

Why creative content marketing works

Make readers' brains light up After I presented a Make Your Copy More Creative workshop recently, an attendee pulled me...
Channels / Content marketing
pass-the-70-20-10-test-in-social-media

How to engage via social media

Pass the 70-20-10 test How can you write social media messages that are relevant, valuable and interesting to friends, fans...
Channels / Content marketing
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