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<strong>Save time, avoid effort</strong> Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages. <a href="https://www.shutterstock.com/image-photo/businessman-dart-bulls-eye-87320695" rel="noopener noreferrer" target="_blank"><em>Image by Creativa Images</em></a>

How to engage your social media audience

Use imperative voice to focus on readers They had me at "You'll save 80 hours a year." Save time, avoid...
Channels / Content marketing
<strong>Hash it out</strong> Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not. <a href="https://www.shutterstock.com/image-photo/cropped-images-female-hands-holding-large-1958604676" rel="noopener" target="_blank"><em>Image by Yurii_Yarema</em></a>

Do hashtags #help?

When it comes to retweeting, they do, says Dan Zarrella Love them or hate them, hashtags may help you increase...
Channels / Content marketing
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How to engage audiences on social media: Share links

Links increase followers, make messages go viral Want to expand your reach and influence on Twitter? Share links. No missing...
Channels / Content marketing
<strong>Give the people what they want</strong> <em>Information I can use to live my life better</em> travels farther and faster on social media. <a href="https://www.shutterstock.com/image-photo/journey-thousand-miles-begins-single-step-125010590" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to engage an audience on social media

Give readers step-by-step how-to information “How do you find time to tweet?” my speakers’ network e-zine asked subscribers. Give the...
Channels / Content marketing
<strong>All talk, no action</strong> Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less. <a href="https://www.shutterstock.com/ko/image-photo/invisible-businessman-no-head-say-blah-171249995" rel="noopener" target="_blank"><em>Image by happystock</em></a>

How to engage with your audience on social media: Avoid small talk

Skip product promos, irrelevant twaddle Which of these Facebook posts is most likely to increase engagement? All talk, no action...
Channels / Content marketing
<strong>Give the people what they want </strong><em>Information I can use to live my life better</em> travels further and faster on social media. <a href="https://www.shutterstock.com/image-photo/hand-writing-helpful-tips-black-marker-127072601" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to write status updates that go viral?

Be an informer, not a meformer “How do you find time for social media?” my speakers’ network e-zine asked subscribers....
Channels / Content marketing
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