3 steps to better subject lines

/

Keep your email out of the sp@m filter!

Reach more email recipients with this three-step process for writing subject lines:

3 steps to better subject lines
35% of recipients open emails based solely on the subject line, according to Omnisend. How can you make the most of yours? Image by bearsky23
  1. Post your email in ChatGPT. Ask for three subject lines.
  2. Test those subject lines in Omnisend’s email subject line tester. Use its suggestions for improving your subject line.
  3. Choose the strongest element for the subject line. Use the others for the headline, deck or preheader.

That’s important. Because 69% of recipients mark emails spam based on the subject line.

Thank you to David Brierley of Sentry for sharing this tip. One thing I love about teaching is that I always learn from my brilliant students!

Learn my full system for writing subject lines that get opened and emails that get read, clicked and shared!

Read More

Get the word out via email, press releases, social media and the web

1

81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....
Channels / Persuasive writing / PR / Skim, scan, read
3 ways to Think Like a Reporter

3 ways to Think Like a Reporter

Put the audience first and more Friends! Want to reach reporters and other readers? Here are three ways to write...
Channels / PR
3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...
Channels / PR / Writing structure

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter