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Storytelling

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Tell a story in press release leads

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...
Channels / PR / Storytelling / Storytelling / Writing structure
People remember information better when stories are organized according to well-known structures. That’s because those familiar structures fit into readers’ existing mental frameworks. <a href="https://www.shutterstock.com/image-photo/three-post-isolated-on-white-background-57228280" target="_blank" rel="noopener"><em>Image by Roxana Bashyrova</em></a>

Why use a story structure?

Plus: 18 writing templates to try People remember information better when stories are organized according to well-known structures. (Mandler and...
Storytelling / Storytelling / Templates
<strong>Devil in the details</strong> Get Snowball’s or Tubby’s or Frisky’s name. <a href="https://www.flickr.com/photos/47000103@N05/8161295976" rel="noopener" target="_blank"><em>Image by Charlie Stinchcomb</em></a>

How to interview a person for an article

‘Get the name of the dog’ and other ways to get creative material I still remember — more than a...
Storytelling / Storytelling
<strong>Better than a recording device</strong> To get great stories in the interview, find the desk-pounding, or aha!, moment. <a href="https://www.shutterstock.com/image-photo/microphone-on-white-background-close-view-606943184" rel="noopener" target="_blank"><em>Image by Dmytro Ostapenko</em></a>

How to interview for an article to get stories

How to find the aha! moment and other tools Call it an aha! moment: Better than a recording device To...
Storytelling / Storytelling
<strong>Short story</strong> Master short-form content for today’s attention spans.

How to write short-form storytelling

Cut a long story short In The Emperor of All Maladies, Siddhartha Mukherjee shares this tiny tale: Short story Master...
Storytelling / Storytelling
<strong>Report for story</strong> The best way to find testimonials and other stories? Ask. <a href="https://www.istockphoto.com/photo/a-word-writing-text-showing-concept-of-whats-your-story-made-of-different-magazine-gm868718150-144926603" rel="noopener" target="_blank"><em>Image by Artur</em></a>

Every business has a story to tell

Find yours with an RFS (Request for Stories) How do you find awe-inspiring stories like these? Report for story The...
Storytelling / Storytelling
<strong>Use personal stories</strong> Share your subject’s own tales.

What is your brand story?

Share your subject matter expert’s own experiences When Thomas Reardon, M.D., president of the American Medical Association, spoke to the...
Storytelling / Storytelling
Why did my husband switch cognacs for the long term? Brand storytelling made him do it.

How to come up with a brand story

‘How we make it’ and 4 other ways to find a brand narrative The other day, my husband came home...
Storytelling / Storytelling
<strong>What’s the problem?</strong> Use this story template to make your next case study, testimonial or narrative more dramatic and powerful. <a href="https://www.shutterstock.com/image-photo/investor-lawyer-executive-speed-urgency-delay-1050029477" rel="noopener" target="_blank"><em>Image from Roman Samborskyi</em></a>

How to write a case study [example]

Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template" offers a good structure for corporate storytellers to follow: What’s...
Channels / Content marketing / Persuasive writing / Storytelling / Storytelling / Templates / Writing structure
“For 40-odd years in this noble profession, I’ve harbored a guilt and my conscience is smitten. So here is my slightly embarrassed confession — I don’t like to write, but I love to have written.” — Michael Kanin, screenwriter <a href="https://www.istockphoto.com/photo/yellow-pencils-on-a-white-background-gm1002864450-270981518" rel="noopener" target="_blank"><em>Image by 5second</em></a>

8 awesome writing quotes

What writers & others say about writing My favorite writing quote? Ever? “For 40-odd years in this noble profession, I’ve...
Storytelling / Storytelling
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