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Writing structure

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<strong>Build a better body</strong> Avoid ‘the muddle in the middle’ when you create a solid structure for the body of your feature article.

Build a better body for the feature story structure

Five ways to avoid flabby middles My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack)...
Persuasive writing / Writing structure
<strong>Put the kernel of your story into a nutshell</strong>. That’s your nut graph. <a href="https://www.istockphoto.com/photo/walnut-gm174776421-22230717"><em>Image by kaanates</em></a>

How to write a nut graf, or nut graph

Tell readers what you’re going to tell ’em If I came to your house and told you to grab your...
Persuasive writing / Writing structure
<strong>Tell ’em what you told ’em</strong> End with a bang by writing a good conclusion that includes a wrapup and kicker. <em>Image via Shutterstock</em>

How to write a conclusion

Leave a lasting impression with these 2 key elements It’s easy to end an inverted-pyramid story: Stop typing. Tell ’em...
Persuasive writing / Writing structure
how-to-write-a-nut-graph

Tough nut to crack

Put your story into a nutshell in the nut graph If I came to your house and told you to...
Persuasive writing / Writing structure
<strong>Couldn't put it down</strong> The feature-style story structure increases readership.

Increase reading with your writing structure

Use a structure that's been proven in the lab to increase reading What if I told you there was a...
Persuasive writing / Writing structure
<strong>Tie a string around my finger</strong> Help readers remember your message with the feature-style story structure.

Choose a writing structure that’s more memorable

Features 'cement main points into readers' memories' The feature-style story structure — aka the "stack of blocks" — is more...
Persuasive writing / Writing structure
Neighborly and intelligent Polish your brand image with feature-style stories. Image by GunnerVV

Create a friendly writing structure

Want your brand to seem more personable? Brands that run more feature-style stories are seen as being more: Neighborly and...
Persuasive writing / Writing structure
<strong>Share, but not alike</strong> Features are more likely to get shared than news stories, according to an analysis of three European news sites.

Choose a writing structure that’s more likely to get shared

Features go viral more often, says Reuters Institute While news stories make up the bulk of the content on three...
Persuasive writing / Writing structure
A way around the pyramid

A way around the pyramid

Lift ideas off the page with display copy There is one great thing about the inverted pyramid lead. More bang...
Persuasive writing / Writing structure
Combat fatigue

Don’t let your writing structure create combat fatigue

Are you using a 150-year-old story format? At about the time this Union soldier marched off to war, journalists invented...
Persuasive writing / Writing structure
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