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Reader-centric writing

Promises, promises

Promises, promises

We want to act consistently with our commitments and values Social scientist Anthony Greenwald and his colleagues asked potential voters...
Persuasive writing
<strong>Share, but not alike</strong> Features are more likely to get shared than news stories, according to an analysis of three European news sites.

Choose a writing structure that’s more likely to get shared

Features go viral more often, says Reuters Institute While news stories make up the bulk of the content on three...
Persuasive writing / Writing structure
A way around the pyramid

A way around the pyramid

Lift ideas off the page with display copy There is one great thing about the inverted pyramid lead. ,"condition_groups":[{"rules":[{"field":"","value":"","operator":""}],"title":"","isEditingTitle":false,"isPreviewOpen":false,"isGroupOpen":true}]}}};

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