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Templates

<strong>Think inside the box</strong> Just a handful of techniques accounted for all of the ideas behind 200 top performing ads, found a team of Israeli researchers. <a href="https://www.istockphoto.com/photo/man-empty-notes-on-finger-gm652222042-123961835" rel="noopener" target="_blank"><em>Image by reklamlar</em></a>

Creative templates outperform thinking outside the box

Templates more effective than brainstorming, free association Can creativity be templated? Think inside the box Just...
AI/Writing process / Storytelling / Templates / Wordplay / Write Better, Easier, Faster
People remember information better when stories are organized according to well-known structures. That’s because those familiar structures fit into readers’ existing mental frameworks. <a href="https://www.shutterstock.com/image-photo/three-post-isolated-on-white-background-57228280" target="_blank" rel="noopener"><em>Image by Roxana Bashyrova</em></a>

Why use a story structure?

Plus: 18 writing templates to try People remember information better when stories are organized according to well-known structures. (Mandler and...
Storytelling / Storytelling / Templates
<strong>What’s the problem?</strong> Use this story template to make your next case study, testimonial or narrative more dramatic and powerful. <a href="https://www.shutterstock.com/image-photo/investor-lawyer-executive-speed-urgency-delay-1050029477" rel="noopener" target="_blank"><em>Image from Roman Samborskyi</em></a>

How to write a case study [example]

Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template" offers a good structure for corporate storytellers to follow: [caption...
Channels / Content marketing / Persuasive writing / Storytelling / Storytelling / Templates / Writing structure
<strong>Easy as 1-2-3</strong> Here’s how to write a how-to story — aka a tipsheet or service story. <a href="https://www.istockphoto.com/photo/make-the-first-step-gm504908890-83414357" rel="noopener" target="_blank"><em>Image by IvelinRadkov</em></a>

Try this how-to story template

Tips for writing a tipsheet Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure....
Channels / Content marketing / Persuasive writing / Templates / Writing structure

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