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AI/Writing process

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<strong>The right connection</strong> Analyzing and organizing information helps you see new connections — and primes your brain for the next step of the creative process. <a href="https://www.shutterstock.com/image-photo/japanese-businessman-who-draws-illustration-chart-1239592792" rel="noopener" target="_blank"><em>Image by kazuya goto</em></a>

Analyzing is the 2nd creative process step

Look for themes, holes, relationships, structure What’s the best way to come up with great ideas? What are the thought...
AI/Writing process / Write Better, Easier, Faster
<strong>We can write what we can read</strong> What’s on your reading list? <a href="https://www.shutterstock.com/image-photo/portrait-reader-glasses-holding-book-looking-1709068501" rel="noopener" target="_blank"><em>Image by CarlosDavid</em></a>

Read like a writer, write like a reader

To become a better writer, read better writing When I entered first grade, I got a brand-new red text called...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Read this!</strong> To become a better writer, become a better reader. <a href="https://www.shutterstock.com/es/image-photo/content-african-woman-charming-smile-laughs-1186050244" rel="noopener" target="_blank"><em>Image by Cast Of Thousands</em></a>

How does reading help you become a better writer?

Find a mentor in your favorite communications I recently sent one of my email pals a plea for holiday reading...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Word from the wise</strong> Some say Winston Churchill saved the Western world with his words. So why not model your executive quotes after his? <a href="https://www.shutterstock.com/image-photo/united-kingdom-circa-1974-vintage-british-168386360" rel="noopener noreferrer" target="_blank"><em>Image by chrisdorney</em></a>

How to read like a writer

Make Churchill your muse for executive sound bites and more Edward R. Murrow said of Winston Churchill: “He mobilized the...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Don’t just read as a reader</strong>. Read as a writer. <a href="https://www.shutterstock.com/image-photo/smiling-black-young-man-glasses-holding-1296335626" rel="noopener" target="_blank"><em>Image by fizkes</em></a>

How do you read like a writer?

Read for technique, not just for information and entertainment Years ago, I ran across this passage Stephen Schiff wrote about...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Reverse-engineer it</strong> After reading good writing, you can improve your writing by figuring out how the writer wrote it. <a href="https://www.shutterstock.com/image-photo/asian-man-use-cellphone-283126391" rel="noopener" target="_blank"><em>Image by leungchopan</em></a>

To become a better writer you must read

Take it apart; put it back together In her memoir The Year of Magical Thinking, Joan Didion describes a moment...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>What’s the problem?</strong> Use this story template to make your next case study, testimonial or narrative more dramatic and powerful. <a href="https://www.shutterstock.com/image-photo/investor-lawyer-executive-speed-urgency-delay-1050029477" rel="noopener" target="_blank"><em>Image from Roman Samborskyi</em></a>

How to write a case study [example]

Zimmer Inc. uses the P-S-R format Roz Chast's "Story Template" offers a good structure for corporate storytellers to follow: What’s...
Channels / Content marketing / Persuasive writing / Storytelling / Storytelling / Templates / Writing structure
<strong>Model the masters</strong> By the time he’d completed his outline, Tom Wolfe’s work was mostly done.

How to organize writing projects

Structure your message like Tom Wolfe, William Faulkner — and me When William Faulkner couldn’t figure out how to structure A...
AI/Writing process / Write Better, Easier, Faster
<strong>Easy as 1-2-3</strong> Here’s how to write a how-to story — aka a tipsheet or service story. <a href="https://www.istockphoto.com/photo/make-the-first-step-gm504908890-83414357" rel="noopener" target="_blank"><em>Image by IvelinRadkov</em></a>

Try this how-to story template

Tips for writing a tipsheet Service stories aren’t news articles. Which means that the inverted pyramid isn’t the right structure....
Channels / Content marketing / Persuasive writing / Templates / Writing structure
<strong>Make your message stand out …</strong> Check out these techniques to improve your storytelling, blog posts, writing process and more. <a href="https://www.istockphoto.com/photo/isolated-red-colored-pencil-stand-out-of-other-brown-pencils-gm516920328-89215823"><em>Image by PanuddaN</em></a>

Try these 8 tips for better writing

Get clicked, opened, read and shared — and more Want to write better stories? More persuasive messages? Otherwise boost your...
AI writing / AI/Writing process
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