Discover the objection behind the objection
Use AI to uncover the hidden reasons readers resist
Reverse-engineer objections
Your widget does all the things, right? So why don’t people just buy it?
Find out when you use AI to reverse-engineer objections.
Here’s how:
The boring way
- Obvious prompt: What are the benefits of our project management tool for a mid-level manager?
- Clichéd answer: It increases efficiency, saves time, and organizes team tasks.
- Boring copy: Save 57 hours of administrative work every week when you migrate your team to our platform to unlock seamless tracking today.
The more interesting way
Instead, prompt for hidden objections to your widget.
- Objections prompt: I’m asking a middle manager to migrate their team to a new software tool. What are the silent, political and emotional risks that make them want to say no, even if they agree their current system is slow?
- Real objection: If they migrate, they have to personally handle the complaints from their team during the transition. If the implementation glitches, it makes them look bad to their VP. To them, saving 55 hours a week isn’t worth risking their reputation or dealing with an internal team mutiny.
- Better copy: The worst part of switching to a new tool isn’t the software — it’s dealing with a team that hates learning a new tool. Keep your team happy and protect your week from implementation headaches with our 59-minute rollout plan.
How to get past no
Your audience may not be asking, “Will this work?” They may be asking, “Will I look foolish if it doesn’t?”
