3 AI prompts reveal what readers think, feel and fear
How to use AI to understand your audience
Turns out, a robot can help you relate better to humans.
I’m getting ready for a conference breakout on how to use AI to tap into your readers’ needs so you can write pieces that speak to their hearts, not just to their inboxes.
So I asked my favorite bot — this week, Gemini — for help. “What are ways that I might not know about that you can help professional communicators connect with their audiences?”
3 ways to connect with your audience
Gemini gave me three great ways to dive deeper into my audience’s psyche:
- Find the micro triggers. Go beyond “What keeps XX up at night?”
- Run an empathy simulator. Find out what language in your message makes your audience roll their eyes — before you press Send.
- Reverse engineer objections. Discover the objection behind the objection causing your audience not to buy.
More on each of these prompts in July issues.
Read your audience members’ minds
AI won’t replace human conversations. But it makes for a great digital helper to uncover the hidden blind spots and burning questions your readers are secretly harboring.
