Are your readers rolling their eyes?

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Find out before you press Send

Run an empathy simulator on your message

Use AI to spot defensiveness, cynicism and confusion

Run an empathy simulator on your message

How will readers respond to your message?

Find out by asking your AI bot to roleplay your most burned-out skeptic. Ask it to read your message line-by-line to flag where it triggers defensiveness, cynicism or confusion. 

Here’s how it works:

Original message

In our ongoing commitment to fostering an agile, collaborative culture, leadership has decided to optimize our hybrid work model to a three-day schedule.

Feedback

Ongoing commitment … I’m already defensive because you’re hiding bad news behind a PR phrase.

Optimize our model … You didn’t optimize anything for me. You added an hour to my commute. Just say you want us back in the building.

Rewrite

We know you value the flexibility of working from home, and making a change to your schedule is tough. But starting next month, we’re moving to a mandatory three-day, in-office week. We’re doing this because our cross-team projects have increased. We know this affects your daily routines, and we want to be upfront about the shift.

Write like someone’s reading over your shoulder.

The most dangerous sentence in your message isn’t the one with a typo. It’s the one that makes readers think, “Here we go again.”

The best time to meet your skeptic is before they hit Delete.

👉 Ready to write copy readers trust?

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