Newsletters

Discover the objection behind the objection Use AI to uncover the hidden reasons readers resist Reverse-engineer objections Your widget does...

Find out before you press Send Use AI to spot defensiveness, cynicism and confusion Run an empathy simulator on your...

Ask a boring prompt, get a boring answer Use AI to uncover the tiny frustrations behind big decisions Find the...

3 AI prompts reveal what readers think, feel and fear Can a robot help you read your readers’ minds? How...

Show your fingerprints Made by hand Readers crave the human touch I’d finally made it to Cranbrook, George Booth and...

Colorful details get seen, remembered Neon rocks the desert — and your message Stop writing in shades of beige For...

It’s what you leave out that makes your message What’s in your vault? How to be a better curator The...

Write about people, not about products Diego Rivera painted people; you should too Show the worker, not the widget If...

Why unvarnished humanity beats corporate polish Leaving Las Vegas … to take care of Mom The human heart behind the...

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter

First Name

Are you
ready to
make your
readers

We can’t wait to work with you!