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Storytelling

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Tap ‘the most powerful form of human communication’

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<strong>Better than a recording device</strong> To get great stories in the interview, find the desk-pounding, or aha!, moment. <a href="https://www.shutterstock.com/image-photo/microphone-on-white-background-close-view-606943184" rel="noopener" target="_blank"><em>Image by Dmytro Ostapenko</em></a>

How to interview for an article to get stories

How to find the aha! moment and other tools Call...
Storytelling / Storytelling
<strong>Needle in a haystack</strong> Breathe new life into a tired cliche by extending or otherwise playing with it. <a href="https://www.shutterstock.com/image-photo/closeup-needle-haystack-isolted-on-white-455618908" rel="noopener" target="_blank"><em>Image by Chones</em></a>

How to play with words in writing

Revive, resurrect or reimagine a cliché Call it a cliché...
Storytelling / Wordplay
<strong>In a twist</strong> Twist a list to develop plays with words. <a href="https://www.shutterstock.com/image-photo/female-asian-teenager-exercising-yoga-against-100509436" rel="noopener" target="_blank"><em>Image by ifong</em></a>

How to play with words

Twist a list to add humor to your message Long...
Storytelling / Wordplay
<strong>Play twister</strong> You’re just four steps away from a great twist of phrase. <a href="https://www.shutterstock.com/image-photo/childs-hands-on-twister-game-529461466" rel="noopener" target="_blank"><em>Image by IhorL</em></a>

How to write a pun

Four steps to crafting a twist of phrase Some people...
Storytelling / Wordplay
<strong>Short story</strong> Master short-form content for today’s attention spans.

How to write short-form storytelling

Cut a long story short In The Emperor of All...
Storytelling / Storytelling
<strong>You must be joking</strong> Add humor to your message with jokes, self-deprecating humor and twists on lists. <a href="https://www.istockphoto.com/photo/banana-gm526542512-92593983" rel="noopener" target="_blank"><em>Image by your_photo</em></a>

How to write funny content

3 ways to incorporate humor into your writing Humor is...
Humor / Storytelling
<strong>Report for story</strong> The best way to find testimonials and other stories? Ask. <a href="https://www.istockphoto.com/photo/a-word-writing-text-showing-concept-of-whats-your-story-made-of-different-magazine-gm868718150-144926603" rel="noopener" target="_blank"><em>Image by Artur</em></a>

Every business has a story to tell

Find yours with an RFS (Request for Stories) How do...
Storytelling / Storytelling
<strong>Use personal stories</strong> Share your subject’s own tales.

What is your brand story?

Share your subject matter expert’s own experiences When Thomas Reardon,...
Storytelling / Storytelling
Why did my husband switch cognacs for the long term? Brand storytelling made him do it.

How to come up with a brand story

‘How we make it’ and 4 other ways to find...
Storytelling / Storytelling
<strong>Bring your mission, vision and values to life</strong> Let employees illustrate your core competencies. <a href="https://www.shutterstock.com/image-photo/astronaut-helmet-isolated-on-white-background-340429301" target="_blank" rel="noopener"><em>Image by NikoNomad</em></a>

Use employees for human-interest feature stories [Examples!]

Let people stand for your principles America’s executives spend more...
Human interest / Storytelling
<strong>Find a poster person</strong> Steal a tip from these Silver Anvil winners and use a person to make your point. <a href="https://www.shutterstock.com/image-photo/closeup-portrait-handsome-laughing-successful-young-174290246" rel="noopener" target="_blank"><em>Image by pathdoc</em></a>

Check out these human-interest stories [Examples!]

Let customers, clients, kids & more make your point for...
Human interest / Storytelling
People in one study gave more than twice as much to a single child than to 11 million starving children in Ethiopia.

What’s the impact of human-interest stories?

Show readers one person — not 1,001 Quick! Would you rather...
Human interest / Storytelling
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