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Readability

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Make every piece you write easier to read and understand

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  • Adjectives and adverbs
  • Conversational writing style
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  • Readability scores
  • Sentence length
  • Spelling, punctuation and grammar
  • Statistics
  • Word length
<strong>Point it out</strong>  Use your one-sentence story angle in your piece. <a href="https://www.istockphoto.com/photo/kid-hand-pointing-with-index-finger-isolated-gm939627170-256900935" rel="noopener noreferrer" target="_blank"><em>Image by Prostock-Studio</em></a>

Make your key point in writing

Use it as a headline, deck or nut graph Once you've found your focus and written your one-sentence story summary,...
‘Ewe well sea watt aye mien sum dais.’ <a href="https://www.shutterstock.com/image-photo/red-tick-sign-isolated-on-white-62591437" rel="noopener" target="_blank"><em>Image by phototastic</em></a>

Grammar and spell check double-check

Don't forget to use your brain, too Spel chekers, hoo neeeds em? — Alan James Bean, American astronaut ‘Ewe well sea...
<strong>Splitting headaches</strong> Shakespeare split infinitives. Why can’t you? <a href="https://www.shutterstock.com/es/image-photo/banana-split-half-on-white-background-1809219343" rel="noopener" target="_blank"><em>Image by janyask</em></a>

What is the rule about splitting infinitives?

Is this approach still a grammar don’t? Splitting headaches Shakespeare split infinitives. Why can’t you? Image by janyask It may...
Catch stubborn mistakes with these four hacks from Chris Smith, proofreader to the stars (and to Wylie Communications!) <a href="https://www.istockphoto.com/photo/isolated-red-colored-pencil-stand-out-of-other-brown-pencils-gm516920328-89215823" target="_blank" rel="noopener noreferrer"><em>Image by PanuddaN</em></a>

How to proofread like a pro

Rest, reformat, read aloud and review common errors By Chris Smith You spell-checked it, but that story still appeared with...
<strong>Things that make your readers go ‘huh?’</strong> Translate the language of your organization into the language of your audience. <a href="https://www.shutterstock.com/image-photo/thinking-mans-head-had-idea-262508207" rel="noopener" target="_blank"><em>Image by vchal</em></a>

How to overcome jargon in writing

Use the words in your reader’s head, not the words in your head When Elizabeth Kolbert wrote about climate change...
<strong>Get the blah blah out</strong> Technical jargon and other gobbledygook may suggest that your organization is in a slump. <a href="https://www.shutterstock.com/image-photo/businessman-holding-paper-that-say-blah-113481784" rel="noopener" target="_blank"><em>Image by happystock</em></a>

How does jargon affect communication?

Gobbledygook makes you look less intelligent There may be a link between jargon and poor business performance, according to a...
Gobbledygook turns readers off and reduces your chances of getting your ideas across. <a href="https://www.shutterstock.com/image-photo/blah-gesture-advertising-background-chatting-communication-2132908937" rel="noopener" target="_blank"><em>Image by Golubovy</em></a>

How can jargon affect communication?

Jargon makes your messages harder to read and understand Richard Teerlink, chairman of Harley-Davidson, stands in front of a screen...
Jargon makes your website harder to find, reduces media coverage — even slashes your social-media influence.

How is jargon a barrier to communication?

Technical terminology hurts SEO, social, PR Why avoid jargon? Because jargon is a barrier to communication. Jargon makes your website...
Add a word, reduce comprehension: Shorter sentences are easier to understand than long, complex sentences. But how short? <a href="https://www.shutterstock.com/es/image-photo/one-caucasian-person-hand-holding-black-267531827" rel="noopener" target="_blank"><em>Image by Nelosa</em></a>

How long should a sentence be?

Short sentences are easier to understand than long sentences Add a word to your sentence, and you’ll reduce comprehension. Add...
<strong>How long is too long?</strong> People skip long paragraphs. So keep paragraphs short. <a href="https://www.istockphoto.com/photo/paragraph-sign-isolated-on-white-gm923355924-253457970" rel="noopener" target="_blank"><em>Image by Fabianodp</em></a>

What’s the best paragraph length?

Hit return more often The problem with long paragraphs is that they look hard to read. And because they look...
<strong>How long is too long for your email newsletter?</strong> 600 words? 400? 200? <a href="https://www.shutterstock.com/image-photo/measuring-tape-9252256" target="_blank" rel="noopener"><em>Image by Teresa Azevedo</em></a>

What’s the best email newsletter length?

People average 51 seconds on newsletters The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short....
<strong>Does not compute!</strong> More than half of the adults worldwide have basic or nonexistent tech skills. <a href="https://www.shutterstock.com/image-photo/mockup-male-hand-holding-black-cellphone-529259842" target="_blank" rel="noopener"><em>Image by Andrei Mayatnik</em></a>

World technology literacy skills: bad and getting worse

21% of adults are technologically illiterate Just 7% of adults around the world can manage conflicting requests to reserve a...

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