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Description

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Set the scene in press release leads

Set the scene in press release leads

Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...
Channels / Description / PR / Storytelling / Writing structure
<strong>Creative copy is powerful</strong> It attracts attention, helps people learn and remember — even makes them more creative, according to the research. <a href="https://www.shutterstock.com/es/image-photo/rear-view-businesswoman-looking-business-strategy-210178021" rel="noopener noreferrer" target="_blank"><em>Image by Sergey Nivens</em></a>

Communicate, don’t decorate, for creative content marketing

Creative copy can attract or distract “Prose is architecture. It’s not interior design.” — Ernest Hemingway, Nobel Prize-winning novelist Creative...
Description / Storytelling
Get in touch with your readers

Why description?

Read it; feel it Read the words coffee, camphor or eucalyptus, and the part of your brain most closely related...
Description / Storytelling
Paint a picture Description brings your story to life and takes your readers to the scene.

Make a scene

Description adds color to even the most drab story Google: It may be the next best thing to being there....
Description / Storytelling

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