Storytelling
Use concrete details in your press release lead
Specifics sell products, services & ideas The internet coffee pot. Word of the year. The Dust Bowl. Details like these...
Set the scene in press release leads
Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...
Tell a story in your press release lead
Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...
How to avoid cliché in writing
Shift imagery to refresh your metaphor I was delighted when personal finance writer Tom Saler submitted this analogy in a...
How to avoid clichés in your message
Turn hackneyed phrases into fresh, exciting metaphors Academics call clichés dead language. Don’t let readers burn out on your message...
How to handle metaphor research
Go beyond the interview My writing team had one of those tough assignments recently that only a geek like me...
How to create metaphors and similes
3 ways to craft clever figures of speech When a Hollywood pitchman wants to sell a new horror film about...
Don’t mix metaphors — and other metaphor ‘don’ts’
Do sync with the subject, don’t write a groaner Don’t mix metaphors. Fewer are more persuasive. Choose one concept for...
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